A Serious Case of Traveling
A suitcase as a symbol of travel par excellence. A suitcase as a piece of luggage that not only transports equipment and clothing around the world, but also makes dreams come true. The longing for new destinations. The old desire to look beyond the horizon. We did exactly that with a suitcase from the Lufthansa Aluminum Collection. Under the name Coordinates. A Serious Case of Traveling the current project takes us around the globe: in twelve reportages, which are now appearing on the Lufthansa website and are played on various levels. The elaborately researched productions appear on social media, in specially made magazines as well as selected advertorials, books and international podcasts. The journeys we went on for Lufthansa Miles & More took us in a balloon over the Alps, to the cradle of Bossa Nova in Rio de Janeiro or on an old sailing boat to the most delicious island in Italy. Further shootings for this series took place in Spitsbergen, in the Namib Desert or at the rocket manufacturers in northeast Thailand. You can currently find these and other trips at: